Risk is inevitable in business. It presents to the entrepreneur both an opportunity to profit and a potential for loss. A successful venture is one that is able to navigate risks, taking advantage of the opportunity it presents while minimizing possible losses. 80% of business do not survive past their fifth birthdays. This is largely due to a failure to anticipate and prepare for risks. It is therefore crucial for entrepreneurs who are interested in creating successful, sustainable businesses to recognise and plan for risk. “The Art of Managing Risk” introduces entrepreneurs and business managers to risk management as it applies within our local context. It encourages business owners to explore opportunities with boldness by taking practical steps to identify, analyse and mitigate risks. The books also offer strategies for creating a risk consciousness among staff within an organisation.
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