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Beyond the 80/20 Principle: The Science of Success from Game Theory to the Tipping Point

Brains & Noble

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About this item

Seller assumes all responsibility for this listing. Item number: 2793

Last updated on Jun 13, 2026 05:09 PM

Item specifics

Category Brains & Noble > Self Help/Motivational

Condition new

SKU BN-94795

Item description from the seller

From natural selection to genes and memes, BEYOND THE 80/20 PRINCIPLE demonstrates, in theory and in practice, what science can teach you about business and success. It

* Evolution by Natural Selection
* Business Genes
* Gause’s Laws
* Evolutionary Psychology
* Newton’s Laws
* Relativity
* Quantum Mechanics
* Chaos
* Complexity
* The Tipping Point
* Increasing Returns
* Unintended Consequences

‘Richard Koch delivers some sharp cross-disciplinary comparisons and knows his onions on both sides of the business/science fence… Koch’s feet are firmly on the ground’ THE SUNDAY TIMES – Business Book of the Week

‘Cogently, entertainingly and often controversially, [Koch] draws parallels between the natural universe and the modern business world. Persevere with Koch’s often elegant thought processes and you will look at your business quite differently’ ENTERPRISE