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Imagine It Forward: Courage, Creativity, and the Power of Change

Brains & Noble

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About this item

Seller assumes all responsibility for this listing. Item number: 6995

Last updated on Jun 13, 2026 05:11 PM

Item specifics

Category Brains & Noble > Entrepreneurship

Condition new

SKU BN-56331

Item description from the seller

In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man’s world, treated as an outsider because she didn’t have a business background, and ignored as a mere PR person.

But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold.