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It’s Not How Good You Are, It’s How Good You Want To Be

Brains & Noble

View all books from Brains & Noble

Pricing

₦21,000.00 /

99 available

Minimum order qty 1

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About this item

Seller assumes all responsibility for this listing. Item number: 7249

Last updated on Jun 13, 2026 05:11 PM

Item specifics

Category Brains & Noble

Condition new

SKU BN-55047

Item description from the seller

It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavours that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.