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Made to Stick: Why some ideas take hold and others come unstuck

Brains & Noble

View all books from Brains & Noble

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₦14,500.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 6854

Last updated on Jun 13, 2026 05:11 PM

Item specifics

Category Brains & Noble > Self-Help/Motivation

Condition new

SKU BN-56883

Item description from the seller

Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?

Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed with incredible anecdotes and full of case histories, it shows:

– how an Australian scientist convinced the world he’d discovered the cause of stomach ulcers by drinking a glass filled with bacteria

– how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium

– how pitches like ‘Jaws on a spaceship’ (Alien) and ‘Die Hard on a bus’ (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project.

As entertaining as it is informative, this is a timely exploration of fascinating human behaviour. It offers superbly practical insights., by demonstrating strategies like the ‘Velcro Theory of Memory’ and ‘curiosity gaps’.