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ONWARD: How Starbucks Fought For Its Life Without Losing Its Soul

Brains & Noble

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₦10,500.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 6319

Last updated on Jun 13, 2026 05:11 PM

Item specifics

Category Brains & Noble > Memoir

Condition new

SKU BN-59757

Item description from the seller

In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz’s central leadership philosophy: It’s not about winning, it’s about the right way to win.

Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.