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Talk Triggers

Brains & Noble

View all books from Brains & Noble

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₦8,500.00 /

Minimum order qty 1

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About this item

Seller assumes all responsibility for this listing. Item number: 8501

Last updated on Jun 13, 2026 05:11 PM

Item specifics

Category Brains & Noble

Condition new

SKU BN-46310

Item description from the seller

Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realisation that same is lame. Nobody says ‘let me tell you about this perfectly adequate experience I had last night.’ The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That’s when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else.