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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

Brains & Noble

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₦17,500.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 8942

Last updated on Jun 13, 2026 05:12 PM

Item specifics

Category Brains & Noble

Condition new

SKU BN-42487

Item description from the seller

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions:
– How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)?
– Why does the stock market forgive them for sins that would destroy other firms?
– And as they race to become the world’s first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.