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The Growth Dilemma

Brains & Noble

View all books from Brains & Noble

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₦38,350.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 887

Last updated on Jun 13, 2026 05:08 PM

Item specifics

Category Brains & Noble > business

Condition new

SKU BN-119582

Item description from the seller

Marketing experts and professors Annie Wilson and Ryan Hamilton answer these questions, and through dozens of cases provide insight into how brands can drive growth by attracting new segments without alienating or losing their current customers. With a fresh, simple framework for growing without imploding, Wilson and Hamilton show you how to recognize when you’re heading for the conflict zone, how to steer clear of it, and what to do if you find yourself in it.

Here you’ll find a better way to strategically select new target markets and evaluate, monitor, and manage multiple customer segments. The Growth Dilemma is your road map to brand growth.