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The Magic Wand Brand Strategy

Brains & Noble

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About this item

Seller assumes all responsibility for this listing. Item number: 9289

Last updated on Jun 13, 2026 05:13 PM

Item specifics

Category Brains & Noble

Condition new

SKU BN-38891

Item description from the seller

About the Author

Tayo Abobarin, also known as “The Brand Architect,” is a Nigerian Architect and Brand Strategist. He helps small businesses and individuals position their brands to attract and engage the intended audience with a functional approach using stories, digital media and architecture.

Tayo is a member of The Chartered Institute of Marketing and an Executive member of Life Coaches Association of Nigeria. He was listed alongside top Nigerian CEOs and celebrities in the “Charles O’Tudor Brands to Watch 2017,” and has been awarded the Best Under30 Entrepreneur in Innovation and Technology category of the 2013 30Under30 Awards in Oyo State, Nigeria.

He founded IDSbrands, a Brand Identity & Digital Experience Design Agency in Lagos, Nigeria. He’s also the founder of IDSpub, an online community set to help each member build brands driven by the right ideas and strategies. He aims to help entrepreneurs build functional and profitable brands both digitally and traditionally.