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We First: How Brands and Consumers Use Social Media to Build a Better World

Brains & Noble

View all books from Brains & Noble

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₦5,000.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 9278

Last updated on Jun 13, 2026 05:13 PM

Item specifics

Category Brains & Noble

Condition new

SKU BN-39027

Item description from the seller

A social media expert with global experience with many of the world’s biggest brands including Nike, Toyota and Motorola’s”Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and NestlÃ© as well as a bold plan for how corporations need to rethink their strategies.