Olajumoke Abiodun is a CEO, ICF-certified executive coach, marketing strategist, and the kind of woman who looks like she has it all figured out on paper but will be the first to tell you she does not. She is the founder of MarketEdge Advisory, a premium marketing consultancy that has worked with some of Africa’s most recognised brands, including Chicken Republic, Wema Bank, Jumia, and Wakanow. Over 15+ years in marketing leadership across financial services, hospitality, travel, and FMCG, she has built teams, launched campaigns, and advised C-suite executives across multiple markets.
As an executive coach, she has worked with hundreds of senior professionals navigating career transitions, leadership challenges, and the personal chaos that comes with building a life while building a career. She wrote WINGING IT because after 40 years of figuring it out, two marriages, motherhood, a career that looks nothing like the one she planned, and one very specific Tuesday morning where she had a full schedule and could not get out of bed, she decided to stop pretending and start writing. The result is the book she wished someone had handed her at 28. Olajumoke lives in Lagos, Nigeria, with her husband, Roland and her two sons. WINGING IT is her first book. It will not be her last.
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