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ADWEEK COPYWRITING HANDBOOK
About this item
Seller assumes all responsibility for this listing.
Item number: 16488
Item specifics
Category
MEDIA
Condition
new
SKU
LA-7136
Item description from the seller
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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