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BE YOUR OWN BRAND, PAPER COVER

Laterna

View all books from Laterna

Pricing

₦4,200.00 /

Minimum order qty 1

QTY

About this item

Seller assumes all responsibility for this listing. Item number: 17023

Last updated on Jun 13, 2026 06:13 PM

Item specifics

Category MOTIVATIONAL/ SELF DEVELOPMENT

Condition new

SKU LA-93

Item description from the seller

Brands are typically associated with products and businesses, but David McNally and Karl Speak suggest the same concept can be applied to individuals and relationships, with powerful results. Be Your Own Brand shows how personal branding, like product branding, creates a special type of relationship fueled by a strong belief system and tied to an emotional connection. The authors help readers understand the importance of relationships as the currency for success in their personal and business lives. They present specific tools for success that include simple principles that define the characteristics of a branded relationship; a clear model that defines one's unique personal brand; and a way to distill the essence of that brand into a meaningful and actionable "brand promise." This blueprint for "personal branding" will help all readers achieve maximum career success - quickly and permanently - without personal compromise or selling out.