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Beyond the Idea

Laterna

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₦3,600.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 17172

Last updated on Jun 13, 2026 06:13 PM

Item specifics

Category Brains & Noble > Entrepreneurship

Condition new

SKU LA-10117

Item description from the seller

A short, powerful one-stop guide to managing innovation and change, from the New York Times bestselling authors of Reverse Innovation Businesses stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the worldâ€™s best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today. Vijay Govindarajan and Chris Trimble are the worldâ€™s leading authorities on the successful management of innovation. In Beyond the Idea, they distil more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders and teams.