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BLUE OCEAN LEADERSHIP
About this item
Seller assumes all responsibility for this listing.
Item number: 17376
Item specifics
Category
Brains & Noble > Leadership
Condition
new
SKU
LA-20555
Item description from the seller
Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees.
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