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BRUTAL SIMPLICITY OF CHOICE

Laterna

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₦5,300.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 17548

Last updated on Jun 13, 2026 06:14 PM

Item specifics

Category Brains & Noble > Entrepreneurship

Condition new

SKU LA-807

Item description from the seller

Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, "Brutal Simplicity of Thought" is the distillation, in words and pictures, of the Saatchi method of creativity. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.