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BZ-KELLOGG/ADVERTISING & MEDIA
About this item
Seller assumes all responsibility for this listing.
Item number: 17869
Item specifics
Category
MEDIA
Condition
new
SKU
LA-7137
Item description from the seller
In Kellogg on Advertising and Media, members of the world′s leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today– including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising– and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.
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