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BZ-THE ESSENTIAL BRAND BOOK

Laterna

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₦4,600.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 18001

Last updated on Jun 13, 2026 06:14 PM

Item specifics

Category MEDIA

Condition new

SKU LA-3349

Item description from the seller

""Essential!"" -- Marketing magazine ""A must for marketing and business professionals alike."" --Sales Director This fully updated paperback edition of ""The Essential Brand Book"" is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four key areas: brand communication, brand definition, brand equity, and brand strategy, and describes techniques with appropriate case studies.