CSS Bookshops Buyer Protection Payments will be held in escrow until you confirm delivery. Disputes are reviewed by our team. How protection works →

Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

Laterna

View all books from Laterna

Pricing

₦7,100.00 /

1 available

Minimum order qty 1

QTY

About this item

Seller assumes all responsibility for this listing. Item number: 12017

Last updated on Jun 13, 2026 06:03 PM

Item specifics

Category MOTIVATIONAL/ SELF DEVELOPMENT

Condition new

SKU LA-11986

Item description from the seller

Expert advice from Coca-Colaâ€™s vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions. In todayâ€™s world, every company is at risk of having a â€œKodak Momentâ€â€”watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but itâ€™s no easier being an agile startup, because most of those fail due to their inability to scale. Tomorrowâ€™s business winnersâ€”regardless of size or industryâ€”will be the ones that know how to combine scale with agility. In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the worldâ€™s largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Colaâ€”and how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started.