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Franchising

Laterna

View all books from Laterna

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₦1,800.00 /

Minimum order qty 1

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About this item

Seller assumes all responsibility for this listing. Item number: 19993

Last updated on Jun 13, 2026 06:18 PM

Item specifics

Category Brains & Noble > Entrepreneurship

Condition new

SKU LA-8514

Item description from the seller

Helping ambitious entrepreneurs fulfill their dreams. For the last 35 years, franchising has created more small business jobs than any other economic engine in the world. Now, one of the industryâ€™s foremost authorities reveals everything aspiring entrepreneurs need to know in order to profit from this growing industry, including how franchising works, how to select a specific franchise, how to get financing, how to become a franchiser, and much, much more. â€¢ Franchising in America is approaching a trillion dollar business, with nearly one half of every retail dollar spent in a franchise store â€¢ Industry continues to experience double-digit growth year after year â€¢ There are approximately 1,500 franchisers that are responsible for nearly 400,000 sites that employ 8 million people and create 170,000 new jobs a year â€¢ The pool of potential franchisees is unlimited â€¢ Author is one of the top names in franchising