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If You're so Brilliant how Come You Don't have E-BIZ STRATEGY?

Laterna

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About this item

Seller assumes all responsibility for this listing. Item number: 21417

Last updated on Jun 13, 2026 06:21 PM

Item specifics

Category INFORMATION TECHNOLOGY

Condition new

SKU LA-1813

Item description from the seller

While taking account of the more cautious e-business climate, Matt Haig challenges his readers with his contention that a well thought-out e-strategy is no longer a luxury but a necessity. In this guide he puts the emphasis on cost-effectiveness and aims to give realistic advice that is relevant to both small and large businesses. The work takes the reader through the key stages in developing a plan for using the Internet for competitive advantage and growth based on the company's goals, objectives, competitive environment and culture, such as: the technology required; e-security; your e-brand; the market; pricing and making money; customers online; promotion/marketing techniques; the tangible and intangible results/measuring return on investment (ROI); and the future forces of change. Taking a global perspective, this guide not only shows businesses how to attract global online audiences but also includes lots of real-life global case studies and opinion.