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Influence: The Psychology of Persuasion

Laterna

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₦3,200.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 21477

Last updated on Jun 13, 2026 06:21 PM

Item specifics

Category MOTIVATIONAL/ SELF DEVELOPMENT

Condition new

SKU LA-7290

Item description from the seller

Influence, the classic book on persuasion, explains the psychology of why people say "yes"â€”and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuaderâ€”and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.