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NUDGE

Laterna

View all books from Laterna

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₦2,950.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 24381

Last updated on Jun 13, 2026 06:27 PM

Item specifics

Category MOTIVATIONAL/ SELF DEVELOPMENT

Condition new

SKU LA-7497

Item description from the seller

A New York Times bestseller An Economist Best Book of the Year A Financial Times Best Book of the Year Nudge is about choicesâ€”how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we makeâ€”ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resourcesâ€”and show us how sensible â€œchoice architectureâ€ can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertainingâ€”a must-read for anyone interested in our individual and collective well-being.