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OGLIVY ON ADVERTISING
About this item
Seller assumes all responsibility for this listing.
Item number: 24418
Item specifics
Category
MEDIA
Condition
new
SKU
LA-3345
Item description from the seller
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
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