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STRAIGHT TALK/STARTING/BIZ

Laterna

View all books from Laterna

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₦2,000.00 /

Minimum order qty 1

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About this item

Seller assumes all responsibility for this listing. Item number: 26624

Last updated on Jun 13, 2026 06:31 PM

Item specifics

Category Brains & Noble > Entrepreneurship

Condition new

SKU LA-2474

Item description from the seller

What every new business owner needs to knowâ€”surefire survival tips from a leading industry expert In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Straight Talk About Starting and Growing Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines and relevant â€œtales from the trenchesâ€ to help you tackle common concerns and obstacles. A welcome combination of first-person how-to advice and peer mentoring support, this wide-ranging guidebook provides you with sound, battle-proven advice for uncovering innovative funding resources, developing a budget, honestly assessing progress, developing expansion and exit strategies, and coping with common pressures both inside and outside the operation.