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THE NEW STRATEGIC BRAND MANAGEMENT

Laterna

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₦9,150.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 28220

Last updated on Jun 13, 2026 06:35 PM

Item specifics

Category MEDIA

Condition new

SKU LA-10377

Item description from the seller

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy. The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Explaining the latest techniques used by companies worldwide, author Jean-NoÃ«l Kapferer covers all the leading issues faced by brand strategists today, supported by numerous international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands.