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THE START UP WAY

Laterna

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₦4,900.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 28729

Last updated on Jun 13, 2026 06:36 PM

Item specifics

Category Brains & Noble > Entrepreneurship

Condition new

SKU LA-17774

Item description from the seller

The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth. In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes. Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges. Today every company needs to get faster and smarter. Read The Startup Way and discover how to embrace change, survive and thrive