Most legendary creative thinkers. Packed with lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. Derived from the incomparable life of ‘Master Communicator’ George Lois, all entries are written and compiled by the man the Wall Street Journal called ‘prodigy, enfant terrible, founder of agencies, creator of legends’. Each step is borne from a passion to succeed and a disdain for the status quo.
Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success. From identifying your heroes to believing in yourself, the ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it be communicating your point in nanoseconds, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.
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