Hacking the Human Mind

by MichaelAaron Flicker, Richard Shotton (Author)

Best Management

They had more than great products ― they hacked the human mind.

This book reveals their secrets.

Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.

What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here.

And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for ― without them ever really knowing why.

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Publisher Brains & Noble

Publication date June 13, 2026

Condition new

Author MichaelAaron Flicker, Richard Shotton

Interior Black_white

Item model number BN-121244

Category Management