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After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul

Brains & Noble

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About this item

Seller assumes all responsibility for this listing. Item number: 1465

Last updated on Jun 13, 2026 05:08 PM

Item specifics

Category Brains & Noble > Technology

Condition new

SKU BN-113053

Item description from the seller

Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple’s history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company’s success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive’s departure in 2019 marked a culmination in Apple’s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.