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Best Story Wins: Storytelling for business success

Brains & Noble

View all books from Brains & Noble

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₦15,500.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 3324

Last updated on Jun 13, 2026 05:09 PM

Item specifics

Category Brains & Noble > Non-fiction

Condition new

SKU BN-89402

Item description from the seller

Product Description

Review

PRAISE FOR PREVIOUS ECONOMIST EDGE TITLES: ‘The most insightful book on branding of the last 20 years

— Rory Sutherland, Vice Chairman of Ogilvy and author ― Alchemy: The Dark Art and Curious Science of Creating Magic in Brands

A wonderful blend of academic insights and practical know-how — Richard Shotton, author ― The Choice Factory: 25 Behavioural Biases that Influence what We Buy

In an era where innovation is like oxygen, this is a riveting read — Gopi Kallayil, Google

Book Description

How to harness the power of storytelling in your communications at work

About the Author

Mark Edwards is a corporate speech writing coach who has helped his clients win over $10 billion’s worth of new businesses pitches as a pitch doctor in the media, marketing and advertising industries. He began his career as a business journalist 25 years ago; for over two decades his writing appeared on a weekly basis in The Sunday Times. He is the co-author of Belonging: the key to transforming and maintaining diversity, inclusion and equality at work and the author of The Tao of Bowie: 10 lessons from David Bowie’s life to help you live yours.