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Blue Ocean Strategy

Brains & Noble

View all books from Brains & Noble

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₦41,000.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 4869

Last updated on Jun 13, 2026 05:10 PM

Item specifics

Category Brains & Noble > Management

Condition new

SKU BN-72804

Item description from the seller

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans” – untapped new market spaces ripe for growth.