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Branding that Means Business

Brains & Noble

View all books from Brains & Noble

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₦17,000.00 /

Minimum order qty 1

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About this item

Seller assumes all responsibility for this listing. Item number: 4067

Last updated on Jun 13, 2026 05:09 PM

Item specifics

Category Brains & Noble > business

Condition new

SKU BN-80135

Item description from the seller

Now, more than ever, your brand is either loved – or it’s noise.

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can’t live without?

To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new perspective, one that goes beyond business and into the fundamentals of human behaviour.

Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can’t serve a business unless it connects with people.

Equipped with these human-based perspectives, you’ll have the tools to create, enhance and distinguish your brand in new and impactful ways – and make it a must-have in the minds and lives of your consumers.