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Digital Trust: Social Media Strategies to Increase Trust and Engage Customers

Brains & Noble

View all books from Brains & Noble

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₦7,500.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 8136

Last updated on Jun 13, 2026 05:11 PM

Item specifics

Category Brains & Noble > business

Condition new

SKU BN-49006

Item description from the seller

Trust plays a critical part during the online shopping process. Engaging customers and building long-term brand trust is vital for enterprises that rely on e-commerce. But the rise of digital and social media platforms has created a new commercial environment, meaning current strategic models and branding practices are quickly becoming outdated and ineffectual. With greater corporate transparency, consumer empowerment and online activism come new commercial opportunities and pitfalls.

Exploring both the positives and negatives, Digital Trust outlines the ways in which SMEs and e-SMEs can successfully and authentically engage within social media communities to influence their brand trust and reputation. Developed from the authors research, Digital Trust proposes new strategic models to create and reinforce consumer trust as well as build corporate value through social media platforms. The book provides an overview of how organizations can use these platforms to conduct their own research into increasing trust and engagement, with specific industry considerations taken into account, as well as explores the growing impact of e-currencies on businesses.