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Emotion by Design

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Brains & Noble

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₦20,000.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 5646

Last updated on Jun 13, 2026 05:10 PM

Item specifics

Category Brains & Noble > Marketing

Condition new

SKU BN-66487

Item description from the seller

How did Nike go from being a small sneaker brand to the world’s most revered company?

Why do its campaigns – from ‘Just do it’ to the famous Nike swoosh – capture the imaginations of millions worldwide?

And what can any founder or marketer learn from them?

Greg Hoffman joined Nike as a 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history – for Ronaldo and Serena, the Olympic Games and the World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.

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Brains & Noble

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