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For the Culture

Brains & Noble

View all books from Brains & Noble

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₦19,500.00 /

99 available

Minimum order qty 1

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About this item

Seller assumes all responsibility for this listing. Item number: 3682

Last updated on Jun 13, 2026 05:09 PM

Item specifics

Category Brains & Noble > Marketing

Condition new

SKU BN-84475

Item description from the seller

With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows how you can do the same.

Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.

‘Some people seem to intuitively ‘get it.’ Most do not. Collins articulates ‘it’ for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture’ – Steve Huffman, co-founder and CEO, Reddit