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ADVERTISING AND PROMOTION
About this item
Seller assumes all responsibility for this listing.
Item number: 11330
Item specifics
Category
BUSINESS BOOKS (DEALS)
Condition
new
SKU
LA-7453
Item description from the seller
This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of implementing an IMC strategy.
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