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Great by Choice: Uncertainty, Chaos, and Luck–Why Some Thrive Despite Them All

Brains & Noble

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Seller assumes all responsibility for this listing. Item number: 6780

Last updated on Jun 13, 2026 05:11 PM

Item specifics

Category Brains & Noble > business

Condition new

SKU BN-57179

Item description from the seller

Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: why do some companies thrive in uncertainty, chaos, and others do not?

The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts. They include 10Xers; the 20 Mile March; Fire Bullets then Cannonballs; Leading above the Death Line; Zoom Out, Then Zoom In; and the SMaC Recipe.

Finally, in the last chapter, Collins and Hansen present their most provocative and original analysis: defining, quantifying, and studying the role of luck.