CSS Bookshops Buyer Protection Payments will be held in escrow until you confirm delivery. Disputes are reviewed by our team. How protection works →

Hacking the Human Mind

Brains & Noble

View all books from Brains & Noble

Pricing

₦24,000.00 /

99 available

Minimum order qty 1

QTY

About this item

Seller assumes all responsibility for this listing. Item number: 768

Last updated on Jun 13, 2026 05:08 PM

Item specifics

Category Brains & Noble > Management

Condition new

SKU BN-121244

Item description from the seller

They had more than great products ― they hacked the human mind.

This book reveals their secrets.

Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.

What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here.

And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for ― without them ever really knowing why.