Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and – increasingly – the flow of ideas.
In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together Epic Games’ Tim Sweeney, Spotify’s Daniel Ek, X’s Elon Musk and WeChat’s Pony Ma. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple’s walls and dismantle its alleged monopoly.
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