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Misbehaving: The Making of Behavioural

Brains & Noble

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Seller assumes all responsibility for this listing. Item number: 3852

Last updated on Jun 13, 2026 05:09 PM

Item specifics

Category Brains & Noble > Non-fiction

Condition new

SKU BN-82317

Item description from the seller

Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.

Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber.

When economics meets psychology, the implications for individuals, managers, and policymakers are both profound and entertaining.

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