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Outside In: The Power of Putting Customers at the Center of Your Business

Brains & Noble

View all books from Brains & Noble

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₦31,000.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 2351

Last updated on Jun 13, 2026 05:09 PM

Item specifics

Category Brains & Noble > Non-fiction

Condition new

SKU BN-100295

Item description from the seller

Based on fourteen years of research by the customer experience leaders at Forrester Research, Outside In offers a complete roadmap to attaining the experience advantage. It starts with the concept of the Customer Experience Ecosystem—proof that the roots of customer experience problems lie not just with customer-facing employees like your sales staff, but with behind-the-scenes employees like accountants, lawyers, and programmers, as well as the policies, processes, and technologies that all your employees use every day. Identifying and solving these problems has the potential to dramatically increase sales and decrease costs.