CSS Bookshops Buyer Protection Payments will be held in escrow until you confirm delivery. Disputes are reviewed by our team. How protection works →

Overdeliver

Brains & Noble

View all books from Brains & Noble

Pricing

₦24,000.00 /

99 available

Minimum order qty 1

QTY

About this item

Seller assumes all responsibility for this listing. Item number: 695

Last updated on Jun 13, 2026 05:08 PM

Item specifics

Category Brains & Noble > Management

Condition new

SKU BN-121759

Item description from the seller

If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable. That’s what this book is all about.

In the world of direct marketing, Brian Kurtz has seen it all and done it all over four decades. He lives by the philosophy ‘Those who did it have a responsibility to teach it.’ Here’s a small sample of what you’ll learn:

· The Four Pillars of Being Extraordinary
· The Five Principles of why ‘Original Source’ matters
· The Seven Characteristics of world-class copywriters
· Multiple ways to track the metrics that matter
· That the most important capital you own has nothing to do with money