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Predictably Irrational

Brains & Noble

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₦16,500.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 3956

Last updated on Jun 13, 2026 05:09 PM

Item specifics

Category Brains & Noble > self help

Condition new

SKU BN-81553

Item description from the seller

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.