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Profit from the Core

Brains & Noble

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₦38,350.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 1288

Last updated on Jun 13, 2026 05:08 PM

Item specifics

Category Brains & Noble > Non-fiction

Condition new

SKU BN-115080

Item description from the seller

When Profit from the Core was published in 2001, it became an international bestseller, helping hundreds of companies find their way back to profitable growth after the bursting of the Internet bubble. The 2007 global financial meltdown reaffirmed the perils of pursuing heady growth through untested strategies, as firms in industries from finance to retailing to automobiles strayed too far from their core businesses and suffered the consequences. In this updated edition of Profit from the Core , authors Chris Zook and James Allen show that a renewed focus on the core is more critical than ever as firms seek to rebuild their competitive advantage coming out of the downturn—and that a strong core will be the foundation for successful expansion as the economy recovers. Based on more than ten years of Bain & Company research and analysis and fresh examples from firms responding to the current downturn, the book outlines what today’s executives and managers need to do now to revitalize their core, identify the next wave of profitable growth, and build on it successfully. Zook and Allen explain how companies Building on powerful and proven ideas to meet today’s formidable business challenges, Profit from the Core is the back-to-basics strategy field guide no manager should be without.