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Purple Cow: Transform Your Business by Being Remarkable

Brains & Noble

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₦18,500.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 7030

Last updated on Jun 13, 2026 05:11 PM

Item specifics

Category Brains & Noble > Non-fiction

Condition new

SKU BN-56167

Item description from the seller

You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore.

The golden age of advertising is over. It’s time to add a new P – the Purple Cow.”Purple Cow” describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.