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Simplify: How the Best Businesses in the World Succeed

Brains & Noble

View all books from Brains & Noble

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₦15,500.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 3620

Last updated on Jun 13, 2026 05:09 PM

Item specifics

Category Brains & Noble > Management

Condition new

SKU BN-85134

Item description from the seller

Taking the principle one step further, Koch has identified that companies will either be price simplifiers—consider flying a budget airline stripped of all the extras that still takes you from point A to point B—or proposition simplifiers—such as Apple with their easy-to-use products for a large market willing to pay a premium.

In this book, Koch and Lockwood dissect case studies to share the secrets behind the great simplifiers of business. You’ll learn how to:
• Decide which simplifying strategy is the best option for your business
• Model your business as a price or proposition simplifier
• Make your products and services more useful and better looking
• Spike demands and create markets that didn’t exist before
• Redesign your business process and transform your industry in nine steps
• Implement the three fundamental principles to sparking a price revolution

Are you ready to become the next market leader? Start simplifying today.