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The 22 Immutable Laws Of Marketing

Brains & Noble

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About this item

Seller assumes all responsibility for this listing. Item number: 8246

Last updated on Jun 13, 2026 05:11 PM

Item specifics

Category Brains & Noble > business

Condition new

SKU BN-48455

Item description from the seller

Al Ries and Jack Trout, two of the world’s most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn’t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.