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The Choice Factory: 25 Behavioural Biases That Influence What We Buy
About this item
Seller assumes all responsibility for this listing.
Item number: 1587
Item specifics
Category
Brains & Noble > Sociology
Condition
new
SKU
BN-111326
Item description from the seller
Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.
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